Net Traffic Builder - Search Engine Marketing That Delivers Targeted Qualified Leads

Running An Internet Business

NOT Just a Website

Jose Ward - Thursday, July 31, 2008
 Hello and welcome,

The purpose of this blog is to help small business owners, entrepreneurs and business leaders build a successful online business. Why would any company doing business want to build an online business? They want an online business to sell & market products and services. To reach new customers, partners and to create new, more effective and lower cost ways of transacting business with suppliers, partners, investors and other stakeholders. To make money!
 
Now there is a difference between building a web site and building online business. The Internet is providing more and more ways for companies to open up new distribution channels, forge communities of buyers and sellers, increase revenues, and boost the bottom line. Either way, you need to take control and responsibility for all your online business activities.

Taking control of an online business is especially challenging and frustrating for most entrepreneurs and small business owners. They are not technical people they are business people. We all know of someone that has invested thousands of dollars in a domain name, a website, shopping cart, payment gateways, email marketing, customer relationship management (CRM), web reporting, blogging, affiliate marketing programs and web designer to build it all. The problem is that we don’t know all that many people that are making money and getting a return on their investment. Why?

Most say they don’t have the time or resources to do it right. Like Seth Godin, said in Purple Cow, “If you don’t have the time to do it right, what makes you think you’ll have the time or money to do it over”. The reason most are not getting a return on their investment is that they are not marketing their products and service effectively. They lack an internet marketing strategy that lays out specific goals and the strategy and tactics they will use to grow their business. It’s about reaching your target audience. Well that is what Search Engine Marketing (SEM) is all about.

In the days, months and years that follow, we will be sharing internet marketing best practices, resources, and tips.  I hope that together find and share new and helpful and insights into Copy Writing, Graphic & Website Design, Internet Marketing, Search Engine Marketing, Pay Per Click advertising, Web 2.0, e-Mail Marketing, and Running and Online Business that get results.  Strategies that have been tested and shown to deliver results.
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