Net Traffic Builder - Search Engine Marketing That Delivers Targeted Qualified Leads

Graphics and Website Design

Designing Websites for Users

Jose Ward - Thursday, September 18, 2008

The owner of a small/medium business is sometimes are one of the biggest challenges we face, when we are engaged to build high impact branded websites for them.  They get the itch to be artistic designers. When we are successful at helping them to stay in their customer's shoes, giood things usually happen,  The good news is that it usually doesn't take to long to help them see understand that it may be possible to build a website that will engage all types of visitors. Some people respond best when they see basic facts on a clean page, others when they have a lot of images and pictures at their fingertips. Researchers at MIT's Sloan School of Management hope to make websites better at selling products by making them adapt automatically to each visitor, presenting information in a way that complements that person's style of thinking.

The MIT researchers' initial studies show that morphing a website to suit different types of visitors has the potential to increase the website's sales by about 20 percent. While some of the internet largest retailers sites, such as Amazon.com, offer personalized features, many of those sites adapt by using information stored in user profiles, stored cookies, or long questionnaires. What I found really interesting, is that the Sloan system adapts to unknown users within the first few clicks on the website by analyzing each user's patterns of clicks.


Share and Enjoy