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What is Micro-Blogging?

Jose Ward - Monday, November 24, 2008

What is Micro-Blogging?

Micro blogging started as a way to share personal information with a group of friends and family.  I started using Twitter.com about 4 months ago, and primarily thought of it as an interesting novelty and cool way to keep in touch with my techno geek and local business associates.  Micro blogging in gaining popularity at work for external communications with customers as well.  Not surprisingly, most of these companies are utilizing this technology to listen and respond faster to customers.

Today, smart companies are learning that it's a good place to find their customers and converse with  customers. I am amazed to that more local businesses like insurance agents, luxury car dealerships, and restaurants are not exploiting this technology.  It like that companies like following me like Vertical Response (Email Marketing), HubSpot (Internet Marketing), ABC News, Fox News and others care enough about my opinions to follow me! 

All of the micro blogging systems restrict messages to 140 characters, and encourage brevity, and they offer immediate, flexible delivery. On Twitter, I usually use my Apple i-phone to write and read messages.  It's just much more convenient then using a PC on the Internet.  While you are not required to have a mobile phone with text messaging to use a micro-blogging services, I believe you will get a lot more out of them if you do.

Twitter, in particular, constantly wants to you to answer the question, "What are you doing?".  So if you are at the Starbucks cafe, you might Twitter your friends to tell them. Or, if you just got lousy customer service at a local business or major corporation, you could micro-blog about that. I did just that a couple of weeks ago, after struggling with the Microsoft Xbox Support web site, to get my soon to be step son's Microsoft Xbox repaired.  My twitter post automatically updates my Linkedin.com, and Facebook status.  Within minutes a couple of my old co-workers who are now senior executives at Microsoft responded with a special 800 number and Microsoft Product Suppport access key that took me to the front of the line. Now that is what I call  customer service!
 
The ease of micro-blogging is that you can do it on the go, with your phone in a few moments and it provides businesses big an small a tremendous opportunity to engage with customers and potential new customers too!

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