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Copywriting Tips

Copy writing Tips that help get you into page 1 search results.

SEO professional secrets to developing great content.

Jose Ward - Thursday, November 06, 2008
Although your target audience may discover your website via one of many SEO techniques, they spend time on your site and return only if your content is relevant and engaging.  Content and SEO are closely aligned and degraded if either is not doing their part. 

Great content without SEO consideration is destined to remained lost in a sea of websites.  On the other hand, poor content that is perfectly optimized may bring in traffic, but those visitors are likely to leave quickly, and never return again, if they find  content that is of little value to them.

Content the Bring People In

Well written, valuable content on is like gravity that draws in prospects with great force.  When most people find something valuable and interesting on the web that is exciting, they tend to share it with others.  Unite this fact of human nature with the reach of the web and you have a recipe to unite a large number of people around your website.  The key is to solve their problem by providing information that is useful, entertaining or allows them to build something unique.  When your content serves the needs of your target audience you are likely to receive many positive benefits in the form of inbound links, better leads, positive PR, greater brand awareness, better leads and ultimately better online sales.
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