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Internet Marketing Trends, Tips and Stategies for Online Business Success.

Google’s Logo Celebrates Its Anniversary with Bar Code Today

Jose Ward - Wednesday, October 07, 2009
Another day and another Doodle.  The truth is I look forward to seeing the NEW Google Doodles. I think that so many companies could do something similar with thier logos. 

 

Here is a collection of my favorite Google doodles.  Which one is yours?


The bar code (or barcode, another acceptable spelling) is a representation of data that is machine-readable. You’ve probably seen them close to everywhere, on almost every product you can buy that was mass-produced somewhere.

Since I'm not that graphically creative, I figured I finally have my chance.  I'll make a Barcode of my name today so now my doodle is also as unique as I am.

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Key Metrics to Drive Results from Your Sales & Marketing Pipeline

Jose Ward - Wednesday, January 21, 2009
In Sales & Marketing you need to continually try, measure and improve to get great results.  Results that improve over time. The metrics of web site traffic is a huge topic just by itself, and goes way beyond Google Analytics and Alexa. There are a number of books just about web metrics—if you are interested in this topic, you might want to check out Jim Sterne's Web Metrics: Proven Methods.  Now, I don't think it matters much whether you are using a Seibel, Salesforce.com,  Microsoft Dynamics, ACT or the Custer Relationship Management (CRM) functionality built into NetTrafficBuilder.com. 

If you a CEO, CMO or VP of Sales & Marketing responsible for growing your business, you need to focus on your sales pipeline and measuring these key metrics on a weekly, monthly, quarterly and yearly to related to feeding and growing your customer base
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How many Visitors came to your website.
How many of the Visitors turned into Prospects.
How many Prospects turned into Leads.
How many Leads turned into Opportunities.
How many Opportunities turned into Customers

Visitors can be driven to websites, as a result of organic search (SEO), Pay per click search (PPC), Online PR coverag, Directories (Yahoo, Business.com), Email Marketing or traditional media advertising. You can measure the cost/month, number of visitors/month, and leads/month, From these metrics you can and should measure the conversion rate of visitors to leads, cost/visitor and cost/lead
associated with each source at each phase of the Sales & Marketing Funnel;

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Get Better Results from Email Marketing

Jose Ward - Friday, November 14, 2008

In my opinion, the effectiveness of the email campaign is the MOST important item to track, measure and work to improve upon.  After sending your email marketing campaign, you will want to know how many people opened it, how many people clicked on specific links in the email, how many messages bounced, and perhaps how many people converted to a sale or lead.

Open Rates --  Open rates are a measure of how many people viewed your newsletter.  Open rates for most newsletters should be in the 30 to 45 percent range, with most companies that are doing a good job probably falling into the 35-40% range. Companies using the double opt-in process, with mostly newer subscribers, offering extremely compelling content and following best practices can achieve open rates in the 45 to 50+ percent range.

Open rates have been declining a bit for a couple of reasons.  Blocked images and preview panes mean that some emails are "viewed" but not counted as "opens."  Additionally, as people's inboxes have gotten overwhelmed combined with them subscribing to more and more newsletters, people are making choices about which newsletters are of value and are then opening fewer even though they may not unsubscribe.

Click Rate -- The click rate is a measure of how many people clicked one or more links in your newsletter.  The click-through rate (CTR) is important because without it, you don't get conversions.  However, there's no single benchmark click-through rate, because CTRs depend on many factors: whether you send to a business or consumer audience, the kind of mailing you send, how relevant it is to your audience, how often you send, your opt-in process, your use of personalization and segmentation and dozens of other factors.  And most significantly, how many links you have in your email and if you are providing content such as articles, whether you include the entire article within the body of the email or you have a teaser or snippet that requires subscribers to click through to a Web site to read.

Bounces  -- Bounces are a measure of how many messages failed delivery.  A hard bounce is a message that never leaves the mail server such as is the case if the recipients email server is unreachable.  Soft bounces are messages returned from the recipients email server for various reasons.  After a message bounces several times the subscriber should be removed from the list to keep you list clean.

Conversions -- If you are selling a service, the ultimate measure of the effectiveness of an email marketing campaign is how many of those subscribers converted to a lead.  This is often referred to as customer acquisitions or ROI (Return on Investment).

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